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June 7, 2020
June 7, 2020
Russell Smith
AnalyticsData & InsightsDigital strategyInnovation

Backwards Looking: Descriptive & Diagnostic Analytics

Innovation in this fast moving world is arguably one of the most important factors that will enable a company’s long term success. But many times, while leaders are looking forward to forge new territory and bring to life their customer value, they often get caught up in hypothesising and making assumption based decisions. These decisions, […]

Russell Smith
CEO and Principal Consultant, CSG Marketing

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