Forward Looking: Predictive Analytics
As a business owner or decision maker, to stay ahead, it is essential that you have tools and insights to help you make informed decisions on what your business or client market may or may not do. This practice will help optimise your business’s outcomes and ensure strong, long-term growth. Predictive analytics is taking relevant […]
Backwards Looking: Descriptive & Diagnostic Analytics
Innovation in this fast moving world is arguably one of the most important factors that will enable a company’s long term success. But many times, while leaders are looking forward to forge new territory and bring to life their customer value, they often get caught up in hypothesising and making assumption based decisions. These decisions, […]
Data & insights in 2020. The top things to consider when building your data analytics capabilities.
Preamble: This is an extract from the presentation: “The top things to consider when building your data & insights capabilities in 2020”. Introduction Where is the future of business heading? Experts believe it will evolve around smart people, data analytics, insights, data-driven decision making, storytelling, and automation. While all of these
5 things fast growing companies are doing
So what distinguishes sales organisations as fast-growing companies from their lagging peers? In a wide-ranging survey of more than 1,000 companies, five meaningful differences in growth marketing and their growth strategy emerged. 1. Commitment to the future First off, sales leaders, managers and decision-makers within growth-oriented companies can antici
What the best companies are focusing on with regards to growth
It’s always useful to understand what the ‘greats’ are doing — because no one either wants to or needs to reinvent the wheel. Businesses with a growth-focus run on a growth marketing strategy have two major agendas to which they must cater: The current market and the internal stage of business they’re currently in. With […]
Why growth marketing is the way forward in 2019, and beyond.
The rapid evolution of marketing technology has given companies greater access to marketing strategies and tactics, which was once only available to companies with huge marketing budgets. Creating wide scale reach and awareness, for example, is now but a click and swipe away – generating leads X-times more is but an offer away. Yet conversion […]
