Preamble: This is an extract from the presentation: “The top things to consider when building your data & insights capabilities in 2020”. Introduction Where is the future of business heading? Experts believe it will evolve around smart people, data analytics, insights, data-driven decision making, storytelling, and automation. While all of these

So what distinguishes sales organisations as fast-growing companies from their lagging peers? In a wide-ranging survey of more than 1,000 companies, five meaningful differences in growth marketing and their growth strategy emerged. 1. Commitment to the future First off, sales leaders, managers and decision-makers within growth-oriented companies can antici

It’s always useful to understand what the ‘greats’ are doing — because no one either wants to or needs to reinvent the wheel. Businesses with a growth-focus run on a growth marketing strategy have two major agendas to which they must cater: The current market and the internal stage of business they’re currently in. With […]

The rapid evolution of marketing technology has given companies greater access to marketing strategies and tactics, which was once only available to companies with huge marketing budgets. Creating wide scale reach and awareness, for example, is now but a click and swipe away – generating leads X-times more is but an offer away. Yet conversion […]