by Russell Smith | Jul 16, 2020 | Analytics, Data & Insights, Digital strategy, Innovation
As a business owner or decision maker, to stay ahead, it is essential that you have tools and insights to help you make informed decisions on what your business or client market may or may not do. This practice will help optimise your business's outcomes and ensure...
by Russell Smith | Jun 7, 2020 | Analytics, Data & Insights, Digital strategy, Innovation
Innovation in this fast moving world is arguably one of the most important factors that will enable a company's long term success. But many times, while leaders are looking forward to forge new territory and bring to life their customer value, they often get caught up...
by Russell Smith | Feb 27, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy
Preamble: This is an extract from the presentation: "The top things to consider when building your data & insights capabilities in 2020". Introduction Where is the future of business heading? Experts believe it will evolve around smart people, data analytics,...
by Russell Smith | Feb 2, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy
So what distinguishes sales organisations as fast-growing companies from their lagging peers? In a wide-ranging survey of more than 1,000 companies, five meaningful differences in growth marketing and their growth strategy emerged. 1. Commitment to the future First...
by Russell Smith | Jan 6, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy
It's always useful to understand what the 'greats' are doing — because no one either wants to or needs to reinvent the wheel. Businesses with a growth-focus run on a growth marketing strategy have two major agendas to which they must cater: The current market and the...
by Russell Smith | Nov 4, 2019 | Analytics, Digital strategy, Growth Marketing, Innovation, Strategy
The rapid evolution of marketing technology has given companies greater access to marketing strategies and tactics, which was once only available to companies with huge marketing budgets. Creating wide scale reach and awareness, for example, is now but a click and...
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