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Rachael Fitzpatrick, Senior Culture & Talent Director, APAC & Strategy, Qlik
January 16, 2023
January 16, 2023
Russell Smith
BusinessGrowth Marketing

Rachael Fitzpatrick: Building Trust & Relationships in Asia Pacific

As part of our marketing insights series, CSG’s Founder Russell Smith talks with Qliks Senior Culture & Talent Director, APAC, Rachael Fitzpatrick.

Marketing Insights Series WithJohn Buten, Principal Analyst - Portfolio Marketing, Forrester Research
December 15, 2022
December 15, 2022
Russell Smith
BusinessGrowth Marketing

John Buten: How to Build & Refine Your Messaging from Corporate to Field

As part of our marketing insights series, CSG’s Founder Russell Smith talks with Forrester Resaerch’s, Principal Analyst, John Buten.

Marketing Insights Series With Brad Rinklin, Executive VP of Infoblox
November 15, 2022
November 15, 2022
Russell Smith
BusinessGrowth Marketing

Brad Rinklin: Lessons from Scaling Marketing Organisations Globally

As part of our marketing insights series, CSG’s Founder Russell Smith talks with Infoblox, Executive Vice President & Chief Marketing Officer, Brad Rinklin.

April 26, 2022
April 26, 2022
Russell Smith
BusinessGrowth Marketing

Relationship Marketing

Referral marketing is a marketing tactic that makes use of recommendations and word of mouth to grow a business's customer base through the networks of its existing customers. It’s undoubtedly one of the best ways to attract new customers and when done right, it can fuel your business growth on an ongoing basis.

February 3, 2022
February 3, 2022
Russell Smith
BusinessfeaturedGrowth MarketingStrategy

Building Trust In Your Business

The ultimate goal of marketing is to influence someone to engage with your business and purchase your product or service. Depending on what your service/product offering is, your sales cycle will vary.

January 15, 2022
January 15, 2022
Russell Smith
BusinessGrowth MarketingStrategyUncategorized

Optimising Your Offer for Success

customer and as a customer, you have money to exchange for that value. The amount you get paid is proportionate to how much value you provide. So, as a business owner, you should be constantly asking yourself – “how could I provide more value for my customers?” because in turn, you will be paid more.

August 8, 2021
August 8, 2021
Russell Smith
BusinessGrowth MarketingStrategy

How to Make Your Business Indispensable to Customers

The world of business revolves around the concept of value. How much you are asking for in exchange for what you can offer. On the customer’s side, it would be a question of how worthwhile your offer is, to begin with, and if it’s even worth their time. Your job is to make consumers feel like they can’t live without what you are offering.

Russell Smith
CEO and Principal Consultant, CSG Marketing

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