The Joys and Sorrows of Referral Marketing
Russell Smith
Referral marketing is a marketing tactic that makes use of recommendations and word of mouth to grow a business's customer base through the networks of its existing customers. It’s undoubtedly one of the best ways to attract new customers and when done right, it can …
Building Trust In Your Business
The ultimate goal of marketing is to influence someone to engage with your business and purchase your product or service. Depending on what your service/product offering is, your sales cycle will vary. …
Do You Need SEO or Do You Need to Grow Your Business?
When business owners first engage CSG Marketing, the conversations often focus on their perceived need for Search Engine Optimisation (SEO). To which our response tends to be, respectfully, do you need SEO or do you need to grow your business? …
Is Running a Successful Business About Winning, or Just Not Losing?
Phil Knight, the founder of Nike, believes that business is not necessarily about winning. Instead, he says the focus should actually be on “not losing”. This challenges the often accepted notion that you should be working hard to be number one in your industry, at …
Optimising Your Offer for Success
customer and as a customer, you have money to exchange for that value. The amount you get paid is proportionate to how much value you provide. So, as a business owner, you should be constantly asking yourself – “how could I provide more value for …
How to Make Your Business Indispensable to Customers
The world of business revolves around the concept of value. How much you are asking for in exchange for what you can offer. On the customer’s side, it would be a question of how worthwhile your offer is, to begin with, and if it’s even …
