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Forward Looking: Predictive Analytics

Forward Looking: Predictive Analytics

by Russell Smith | Jul 16, 2020 | Analytics, Data & Insights, Digital strategy, Innovation

As a business owner or decision maker, to stay ahead, it is essential that you have tools and insights to help you make informed decisions on what your business or client market may or may not do. This practice will help optimise your business's outcomes and ensure...
Backwards Looking: Descriptive & Diagnostic Analytics

Backwards Looking: Descriptive & Diagnostic Analytics

by Russell Smith | Jun 7, 2020 | Analytics, Data & Insights, Digital strategy, Innovation

Innovation in this fast moving world is arguably one of the most important factors that will enable a company's long term success. But many times, while leaders are looking forward to forge new territory and bring to life their customer value, they often get caught up...
The State of Professional Services Marketing – An Insights Piece

The State of Professional Services Marketing – An Insights Piece

by Russell Smith | Mar 1, 2020 | Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy

From September to November, 2019, we surveyed leading businesses in the professional services sector with the aim to uncover their prevailing marketing practices and challenges. We coupled the findings with a literature review of best growth marketing practices and...
Data & insights in 2020. The top things to consider when building your data analytics capabilities.

Data & insights in 2020. The top things to consider when building your data analytics capabilities.

by Russell Smith | Feb 27, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy

Preamble: This is an extract from the presentation: "The top things to consider when building your data & insights capabilities in 2020". Introduction Where is the future of business heading? Experts believe it will evolve around smart people, data analytics,...
5 things fast growing companies are doing

5 things fast growing companies are doing

by Russell Smith | Feb 2, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy

So what distinguishes sales organisations as fast-growing companies from their lagging peers? In a wide-ranging survey of more than 1,000 companies, five meaningful differences in growth marketing and their growth strategy emerged. 1. Commitment to the future First...
What the best companies are focusing on with regards to growth

What the best companies are focusing on with regards to growth

by Russell Smith | Jan 6, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy

It's always useful to understand what the 'greats' are doing — because no one either wants to or needs to reinvent the wheel. Businesses with a growth-focus run on a growth marketing strategy have two major agendas to which they must cater: The current market and the...
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Recent Posts

  • Forward Looking: Predictive Analytics
  • Backwards Looking: Descriptive & Diagnostic Analytics
  • The State of Professional Services Marketing – An Insights Piece
  • Data & insights in 2020. The top things to consider when building your data analytics capabilities.
  • 5 things fast growing companies are doing

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