by Russell Smith | Jul 16, 2020 | Analytics, Data & Insights, Digital strategy, Innovation
As a business owner or decision maker, to stay ahead, it is essential that you have tools and insights to help you make informed decisions on what your business or client market may or may not do. This practice will help optimise your business's outcomes and ensure...
by Russell Smith | Jun 7, 2020 | Analytics, Data & Insights, Digital strategy, Innovation
Innovation in this fast moving world is arguably one of the most important factors that will enable a company's long term success. But many times, while leaders are looking forward to forge new territory and bring to life their customer value, they often get caught up...
by Russell Smith | Mar 1, 2020 | Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy
From September to November, 2019, we surveyed leading businesses in the professional services sector with the aim to uncover their prevailing marketing practices and challenges. We coupled the findings with a literature review of best growth marketing practices and...
by Russell Smith | Feb 27, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy
Preamble: This is an extract from the presentation: "The top things to consider when building your data & insights capabilities in 2020". Introduction Where is the future of business heading? Experts believe it will evolve around smart people, data analytics,...
by Russell Smith | Feb 2, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy
So what distinguishes sales organisations as fast-growing companies from their lagging peers? In a wide-ranging survey of more than 1,000 companies, five meaningful differences in growth marketing and their growth strategy emerged. 1. Commitment to the future First...
by Russell Smith | Jan 20, 2020 | Business & Finance, Digital strategy, Growth Marketing, People & Talent, Strategy
Like the individuals who run them, businesses eventually grow to be a reflection of their owners and a unique specimen unto themselves. It takes firm, directed and focused planning that is deliberate, strategic and consistent in its choices and actions to get a...
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