High Leverage Versus Low Leverage Marketing Activities
Russell Smith As a business owner, your time and resources are finite. You’re a “Chief Everything Officer” and you are being pulled in every direction possible. This means you need to make every opportunity count. Your marketing plans and priorities are therefore at the top of your …
Forward Looking: Predictive Analytics
Russell Smith As a business owner or decision maker, to stay ahead, it is essential that you have tools and insights to help you make informed decisions on what your business or client market may or may not do. This practice will help optimise your business’s outcomes …
Backwards Looking: Descriptive & Diagnostic Analytics
Russell Smith Innovation in this fast moving world is arguably one of the most important factors that will enable a company’s long term success. But many times, while leaders are looking forward to forge new territory and bring to life their customer value, they often get caught …
The State of Professional Services Marketing – An Insights Piece
Russell Smith From September to November, 2018, Two Shape surveyed leading businesses in the professional services sector with the aim to uncover their prevailing marketing practices and challenges. …
Data & insights in 2020. The top things to consider when building your data analytics capabilities.
Russell Smith Preamble: This is an extract from the presentation: “The top things to consider when building your data & insights capabilities in 2020”. Introduction Where is the future of business heading? Experts believe it will evolve around smart people, data analytics, insights, data-driven decision making, storytelling, …
5 things fast growing companies are doing
Russell Smith So what distinguishes sales organisations as fast-growing companies from their lagging peers? In a wide-ranging survey of more than 1,000 companies, five meaningful differences in growth marketing and their growth strategy emerged. 1. Commitment to the future First off, sales leaders, managers and decision-makers within …
The Personhood of Business
Russell Smith Like the individuals who run them, businesses eventually grow to be a reflection of their owners and a unique specimen unto themselves. It takes firm, directed and focused planning that is deliberate, strategic and consistent in its choices and actions to get a business through …
Resource Maturity: Stage 5 of business growth
Russell Smith Businesses at this stage are experiencing the successful consequences of the previous stage. There is financial gain brought on by rapid growth and expansion of internal operations to respond to the scaling-up of the business’s product or service offering. At the point of resource maturity, …
What the best companies are focusing on with regards to growth
Russell Smith It’s always useful to understand what the ‘greats’ are doing — because no one either wants to or needs to reinvent the wheel. Businesses with a growth-focus run on a growth marketing strategy have two major agendas to which they must cater: The current market …
State of the Union: Insights on current market trends in Asia-Pacific
Russell Smith The following overview dives into the state of the union for current market trends in the Asia Pacific region. Currently, Australian small- and medium-sized firms make up 95.9% and 3.8% of total businesses commenced in Australia alone. Source: Australian Small Business and Key Statistics and Analysis …
