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The State of Professional Services Marketing – An Insights Piece

The State of Professional Services Marketing – An Insights Piece

by Russell Smith | Mar 1, 2020 | Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy

From September to November, 2019, we surveyed leading businesses in the professional services sector with the aim to uncover their prevailing marketing practices and challenges. We coupled the findings with a literature review of best growth marketing practices and...
Data & insights in 2020. The top things to consider when building your data analytics capabilities.

Data & insights in 2020. The top things to consider when building your data analytics capabilities.

by Russell Smith | Feb 27, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy

Preamble: This is an extract from the presentation: “The top things to consider when building your data & insights capabilities in 2020”. Introduction Where is the future of business heading? Experts believe it will evolve around smart people, data...
5 things fast growing companies are doing

5 things fast growing companies are doing

by Russell Smith | Feb 2, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy

So what distinguishes sales organisations as fast-growing companies from their lagging peers? In a wide-ranging survey of more than 1,000 companies, five meaningful differences in growth marketing and their growth strategy emerged. 1. Commitment to the future First...
The Personhood of Business

The Personhood of Business

by Russell Smith | Jan 20, 2020 | Business & Finance, Digital strategy, Growth Marketing, People & Talent, Strategy

Like the individuals who run them, businesses eventually grow to be a reflection of their owners and a unique specimen unto themselves. It takes firm, directed and focused planning that is deliberate, strategic and consistent in its choices and actions to get a...
Resource Maturity: Stage 5 of business growth

Resource Maturity: Stage 5 of business growth

by Russell Smith | Jan 18, 2020 | Business & Finance, Digital strategy, Growth Marketing, Innovation, Strategy

Businesses at this stage are experiencing the successful consequences of the previous stage. There is financial gain brought on by rapid growth and expansion of internal operations to respond to the scaling-up of the business’s product or service offering. At...
What the best companies are focusing on with regards to growth

What the best companies are focusing on with regards to growth

by Russell Smith | Jan 6, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy

It’s always useful to understand what the ‘greats’ are doing — because no one either wants to or needs to reinvent the wheel. Businesses with a growth-focus run on a growth marketing strategy have two major agendas to which they must cater: The...
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Recent Posts

  • Forward Looking: Predictive Analytics
  • Backwards Looking: Descriptive & Diagnostic Analytics
  • The State of Professional Services Marketing – An Insights Piece
  • Data & insights in 2020. The top things to consider when building your data analytics capabilities.
  • 5 things fast growing companies are doing

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