Do You Need SEO or Do You Need to Grow Your Business?
Russell Smith
When business owners first engage CSG Marketing, the conversations often focus on their perceived need for Search Engine Optimisation (SEO). To which our response tends to be, respectfully, do you need SEO or do you need to grow your business? …
Optimising Your Offer for Success
customer and as a customer, you have money to exchange for that value. The amount you get paid is proportionate to how much value you provide. So, as a business owner, you should be constantly asking yourself – “how could I provide more value for …
How to Make Your Business Indispensable to Customers
The world of business revolves around the concept of value. How much you are asking for in exchange for what you can offer. On the customer’s side, it would be a question of how worthwhile your offer is, to begin with, and if it’s even …
The State of Professional Services Marketing – An Insights Piece
From September to November, 2018, Two Shape surveyed leading businesses in the professional services sector with the aim to uncover their prevailing marketing practices and challenges. …
Data & insights in 2020. The top things to consider when building your data analytics capabilities.
Preamble: This is an extract from the presentation: “The top things to consider when building your data & insights capabilities in 2020”. Introduction Where is the future of business heading? Experts believe it will evolve around smart people, data analytics, insights, data-driven decision making, storytelling, …
5 things fast growing companies are doing
So what distinguishes sales organisations as fast-growing companies from their lagging peers? In a wide-ranging survey of more than 1,000 companies, five meaningful differences in growth marketing and their growth strategy emerged. 1. Commitment to the future First off, sales leaders, managers and decision-makers within …
The Personhood of Business
Like the individuals who run them, businesses eventually grow to be a reflection of their owners and a unique specimen unto themselves. It takes firm, directed and focused planning that is deliberate, strategic and consistent in its choices and actions to get a business through …
Resource Maturity: Stage 5 of business growth
Businesses at this stage are experiencing the successful consequences of the previous stage. There is financial gain brought on by rapid growth and expansion of internal operations to respond to the scaling-up of the business’s product or service offering. At the point of resource maturity, …
What the best companies are focusing on with regards to growth
It’s always useful to understand what the ‘greats’ are doing — because no one either wants to or needs to reinvent the wheel. Businesses with a growth-focus run on a growth marketing strategy have two major agendas to which they must cater: The current market …
State of the Union: Insights on current market trends in Asia-Pacific
The following overview dives into the state of the union for current market trends in the Asia Pacific region. Currently, Australian small- and medium-sized firms make up 95.9% and 3.8% of total businesses commenced in Australia alone. Source: Australian Small Business and Key Statistics and Analysis …
