by Russell Smith | Mar 1, 2020 | Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy
From September to November, 2019, we surveyed leading businesses in the professional services sector with the aim to uncover their prevailing marketing practices and challenges. We coupled the findings with a literature review of best growth marketing practices and...
by Russell Smith | Feb 27, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy
Preamble: This is an extract from the presentation: “The top things to consider when building your data & insights capabilities in 2020”. Introduction Where is the future of business heading? Experts believe it will evolve around smart people, data...
by Russell Smith | Feb 2, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy
So what distinguishes sales organisations as fast-growing companies from their lagging peers? In a wide-ranging survey of more than 1,000 companies, five meaningful differences in growth marketing and their growth strategy emerged. 1. Commitment to the future First...
by Russell Smith | Jan 20, 2020 | Business & Finance, Digital strategy, Growth Marketing, People & Talent, Strategy
Like the individuals who run them, businesses eventually grow to be a reflection of their owners and a unique specimen unto themselves. It takes firm, directed and focused planning that is deliberate, strategic and consistent in its choices and actions to get a...
by Russell Smith | Jan 18, 2020 | Business & Finance, Digital strategy, Growth Marketing, Innovation, Strategy
Businesses at this stage are experiencing the successful consequences of the previous stage. There is financial gain brought on by rapid growth and expansion of internal operations to respond to the scaling-up of the business’s product or service offering. At...
by Russell Smith | Jan 6, 2020 | Analytics, Data & Insights, Digital strategy, Growth Marketing, Innovation, Strategy
It’s always useful to understand what the ‘greats’ are doing — because no one either wants to or needs to reinvent the wheel. Businesses with a growth-focus run on a growth marketing strategy have two major agendas to which they must cater: The...
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