Marketing has changed, however many channel and reseller programs have not.
If a partner doesn’t start to market or sell your offering within their first 90 days, it’s unlikely they will (Sirius Decisions)
Our focus is on helping channel organisations and their partners maximise their opportunity through structured marketing consulting, resourcing and demand generation programs.
We help channel organisations by:
We help partners by:
Our focus is on long-term and shared success
Our focus is on working with partners to help them plan and effectively resource their marketing over the long term. In fact, 85% of organizations who have a documented strategy say their partner marketing efforts provide great/some value (IDG).
Extend your partners capabilities
86% of respondents agree that partner marketing programs work better when agencies are involved than when run entirely in-house (IDG). Our managed marketing program works with clients to understand their capability and then develop marketing programs that fit in with their organisation. This could be with them or for them.
We can help maximise your MDF
MDF is many times underutilized as it is not properly planned for. Too often partners focus on short term tactics that will not yield meaningful results. Through a proactive, structured and ROI focused process, we can help your partners maximise the MDF available to them and ensure we are reducing wastage and lost revenue.
Our experts have created, enabled and run some of the most innovative partner marketing programs in the world. We have a deep understanding of channel programs and we can enable your partners to be successful.
We can help enable your partner marketing efforts