You need someone to guide you.
This is our commitment.
Every business is unique. And every business has its own growth ambitions.
That’s why we have created the CSG Experience; a model that puts your business success at the centre.
We see it as an agreement for how we work with our clients.
This innovative approach is proactive, accountable, collaborative and focused on you.
Your Head of Marketing is the tip of the iceberg. Behind them is an entire team of marketers running your growth strategy. This includes marketing strategy, branding, content, web design and development, SEO, digital advertising, social media, marketing automation and funnels, influencer marketing, account based marketing, PR and telemarketing. You get 100’s of hours of expertise every month, managed by us.
We embed a single, experienced person to be your ‘virtual head of marketing’. This person is responsible for the overall strategy and success of your growth. By having a single point of contact, we can simplify the communication for your business, be accountable to ongoing success, and build a long-term partnership where we understand your business inside out.
Developing long term and predictable growth is a structured process. We implement our proven growth model to your business and use this as the guiding roadmap to success. Refined thorough working with hundreds of businesses, think of this like the marketing framework we build from.
Your marketing framework is developed in a collaborative planning process and tracked ongoing by live project plans. Each plan includes key performance indicators, milestones, deliverables, responsibilities and status updates. By tracking the progress against the plans, we have an objective view of how your marketing is progressing.
Through real-time data-driven insight and dashboards, we methodically report back to your business on what’s working, what’s not working and where we need to focus to continue to be successful. We use data & insights at every point along the way to ensure we are making the right decisions and guide our next best actions.
To stay accountable and ensure your marketing is performing at its best, we have weekly updates, monthly reviews and quarterly planning sessions. Each of these meetings are conducted with the intent of keeping you updated with the marketing performance, reviewing what is working, what is not and where we should improve. This ensures there is strategic alignment with the business and its direction.
We don’t sign lock in contracts. All our relationships are based upon performance and achieving the deliverables we agree to. This means we are consistently driving your marketing for the best possible results.
Our philosophy is simple. Marketing is not an end unto itself—the goal should always be focused on attracting and retaining customers and providing as much value as possible to your target market. At every turn, we ask; is what we are doing resulting in more customers, and is your business growing as a result?