APAC Trends Series: Digital Self-service is More Prevalent Than Ever
Marketers need to build structures that allow for as much digital self service as possible. Prospects continue to move incredibly far down the sales cycle before they have any interaction with the business itself.
This is further exacerbated by the fact that consumers will look at multiple offerings during this research phase and would have already made numerous comparisons with your competitors. Therefore, this trend, if done right, has the ability to be a key differentiator for your business.