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March 16, 2023
March 16, 2023
Russell Smith
Business

APAC Trends Series: Digital Self-service is More Prevalent Than Ever

Marketers need to build structures that allow for as much digital self service as possible. Prospects continue to move incredibly far down the sales cycle before they have any interaction with the business itself. This is further exacerbated by the fact that consumers will look at multiple offerings during this research phase and would have already made numer

Russell Smith
CEO and Principal Consultant, CSG Marketing

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