About Us

CSG Marketing specialises in providing comprehensive marketing solutions to B2B tech companies in the Asia Pacific (APAC) region. We offer a range of services from strategy formulation to operational execution, aimed at enhancing the marketing efforts of businesses both with and without existing marketing teams in APAC.

We support businesses who have an existing presence in APAC and need additional capacity or
expertise, as well as businesses who do not currently have any marketing in-region, but need to
develop local pipeline to support their sales team.

Services for Businesses WITH Marketing in APAC
Elevate Your Marketing in APAC

Seamless Team
Integration:

We act as an extension of your team, offering deep regional expertise and operational support.

Strategy and
Execution:

Collaboration with your existing team to optimise strategies and improve campaign performance.

Specialised Services and Expertise:

Providing a variety of specialised services to complement your team’s skills.

Operational Task Offloading:

Handling day-to-day tasks like campaign execution, data analysis, and reporting.

Services for Businesses WITHOUT Marketing in APAC
Elevate Your Marketing in APAC

Comprehensive Local Field Marketing Solutions:

We act as an extension of your team, offering deep regional expertise and operational support.

Cross-Functional Professional Team:

Collaboration with your existing team to optimise strategies and improve campaign performance.

Deep Local
Knowledge:

Providing a variety of specialised services to complement your team’s skills.

Seamless Integration with Business Strategies:

Handling day-to-day tasks like campaign execution, data analysis, and reporting.

Our Leadership

Russell Smith, Founder & Principal Consultant

With a passion for global strategy, innovation and ideas that move the world forward, Russell has spent his career working with businesses in more than 30 countries building programs that focus on growth and value innovation. In this time, he was lucky enough to live and work in Boston, Singapore and New York.

As the Founder & Principal Consultant of CSG Marketing, he spends his time working with business leaders to understand, challenge and unlock the value they have for the world, and uses marketing and insights to help them reach their vision.

Thanks for your interest.

Let us know how we can support your marketing efforts in Asia Pacific. Please fill in the form and one of our team members will get back to you shortly. 

    Our thinking and insights

    Download our thought leadership pieces.

    APAC marketing
    trends 2024

    B2B Marketing Strategies for Every Stage of Maturity in APAC

    How to be a successful Field Marketer in Asia-Pacific

    Innovative Pipeline Generation Strategies for B2B Marketing in APAC