About Us

CSG Marketing specialises in providing comprehensive, local marketing solutions to B2B tech companies. We call this ‘Field Marketing as a Service’. We offer a range of services from strategy formulation to operational execution, aimed at enhancing the marketing efforts of businesses both with and without existing marketing teams.

We support businesses who have an existing presence and need additional capacity or
expertise, as well as businesses who do not currently have any marketing in-region, but need to
develop local pipeline to support their sales team.

Services for Businesses WITH Marketing
Elevate Your Regional Marketing

Seamless Team
Integration:

We act as an extension of your team, offering deep regional expertise and operational support.

Strategy and
Execution:

Collaboration with your existing team to optimise strategies and improve campaign performance.

Specialised Services and Expertise:

Providing a variety of specialised services to complement your team’s skills.

Operational Task Offloading:

Handling day-to-day tasks like campaign execution, data analysis, and reporting.

Services for Businesses WITHOUT Marketing
Elevate Your Regional Marketing

Comprehensive Local Field Marketing Solutions:

We act as an extension of your team, offering deep regional expertise and operational support.

Cross-Functional Professional Team:

Collaboration with your existing team to optimise strategies and improve campaign performance.

Deep Local
Knowledge:

Providing a variety of specialised services to complement your team’s skills.

Seamless Integration with Business Strategies:

Handling day-to-day tasks like campaign execution, data analysis, and reporting.

Our Leadership

Russell Smith - Founder and Principal Consultant at CSG Marketing

Russell Smith, Founder & Principal Consultant, APAC

With a passion for global strategy, innovation and ideas that move the world forward, Russell has spent his career working with businesses in more than 30 countries building programs that focus on growth and value innovation. In this time, he was lucky enough to live and work in Boston, Singapore and New York.

As the Founder & Principal Consultant, APAC of CSG Marketing, he spends his time working with business leaders to understand, challenge and unlock the value they have for the world, and uses marketing and insights to help them reach their vision.

Daan Wonnink Principal Consultant, EMEA CSG Marketing

Daan Wonnink, Principal Consultant, EMEA

With over a decade in B2B SaaS marketing, Daan is a driven, people-focused leader passionate about turning vision into action. From scaling teams to growth to crafting strategies that resonate, his career has been fueled by a love for connecting with others and understanding what drives them. He thrives on creating something out of nothing, tackling big challenges with a strategic, “make it happen” mindset.

As Principal Consultant, EMEA of CSG Marketing, he helps leaders achieve real results, and keeps building toward what’s next.

Thanks for your interest.

Let us know how we can support your local marketing efforts. Please fill in the form and one of our team members will get back to you shortly. 

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Our thinking and insights

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