Field Marketing as a Service
We specialise in creating and executing marketing programs for companies who need local, on the ground support.
From comprehensive go-to-market strategies to specific initiatives like hosting impactful webinars to drive your sales pipeline, we cover the entire spectrum of marketing needs.
Our local development and management of these programs ensure businesses benefit from our
deep understanding of the unique nuances and dynamics of each market.
Our Services
Account Based Marketing
Customised marketing
strategies targeting specific
high-value accounts for
personalised engagement.
Branding &
Design
Crafting unique visual identities and designs that resonate with your brand’s values and audience.
Communications
Developing and managing
effective communication
strategies to enhance brand
presence and customer.
Content
Development
Creating compelling and relevant content tailored to engage and inform your target audience.
Digital
Advertising
Utilising online platforms to deliver targeted advertising campaigns for maximum reach and impact.
Events
Organising and hosting impactful events that drive engagement and foster meaningful connections with your audience.
Organic &
Paid Social
Leveraging social media channels through both organic engagement and paid advertising to build brand awareness and loyalty.
Prospecting
Identifying and engaging potential clients or customers to expand your business reach and grow your customer base.
Search Engine Optimisation
Optimising website content to enhance visibility and ranking on search engine results pages.
Technology &
Platforms
Utilising the latest technology and platforms to streamline marketing processes and enhance customer experiences.
Webinars
Hosting informative online seminars or workshops to educate and engage with your audience remotely.
Website
Development
Designing and developing user friendly, visually appealing, and functional websites to represent your brand online.
How we helped IBM leverage their partner program to turn on lead generation.
The Ambition
IBM wanted a lead-focused campaign rolled out to
maximise their MDF available. The ambition was to
aggressively build enquiries via:
• A fully managed, ROI focused digital program
• A repeatable campaign that can be optimised over time.
- Structured the MDF plan for submission and
approval. - Digital first campaign;
- Landing page design and development including
creative and content - SEO
- SEM (Google search and retargeting)
- Analytics dashboard
- Ability to turn on and off as MDF investment comes
through.
How we helped Infogrid create Middle of Funnel pipeline
The Ambition
Infogrid were looking to create momentum in their pipeline and database as well as move to a level down on the understanding of their offer to clearly articulate the problems one of their solutions can solve for.
- Product level webinar with 4 x local industry and product level experts
- Promotion via;
– Paid social (LinkedIn)
– Database emails
– SDR cadences
– Individual sales outreach
– Partner engagement - Follow up by SDR team within a day (marketing
supported cadence) - On-demand webinar available
How we helped Conviva build an ABM strategy
The Ambition
Conviva have a desire to be very segmented and focused with their approach to marketing. The goal was to ensure we have the right communications going to their target market with the appropriate level of specificity.
- Account mapping
- Use 6Sense to understand behaviour
- Build communications and content to support the sales team with targeted and timely messages
- A rationalised list of priority accounts
- A contact coverage and engagement strategy as well as a roadmap of marketing events and touch points to engage and enhance the sales cycle.
Thanks for your interest.
Let us know how we can support your local marketing efforts. Please fill in the form and one of our team members will get back to you shortly.
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