Businesses without Marketing in APAC
We understand that not every organisation has local marketing resources. That’s where we step in to fill the gap. We act as an extension of your business, providing comprehensive, local field marketing solutions tailored to your needs.
Your Local Field Marketer
When you engage with CSG Marketing, you have access to a team of cross-functional, dedicated professionals who are committed to understanding your unique business goals and challenges. We work closely with you to develop a deep understanding of your target audience, market dynamics, and competitive landscape. With this knowledge, we design and execute strategies that help you drive local growth.
Deep Local Knowledge
Marketing in the Asia Pacific is not just about geography; it’s about understanding the intricacies of cultures, languages, and consumer behaviours that set it apart from the rest of the world. Our team boasts extensive experience working across this diverse region. This means we don’t just bring generic strategies to the table; we bring insights rooted in firsthand knowledge and nuanced understanding.
Seamless Integration to your Strategy
We seamlessly integrate into your business and workflows like an in-house employee. Our
collaborative approach fosters open communication and enables us to deliver measurable
results.
Our Advantage
Exposure
We work with some of the most innovative technology companies in the world.
This means we are getting exposure to the best practices globally and can apply them to your business.
Local Resources
We are dedicated to helping companies grow their business in APAC. This specificity means we understand the market and can align plans and resources to be most effective.
Flexible Model
We can integrate into your business quickly and work flexibly and with field level autonomy to drive to the outcomes required.
Services
Account Based
Marketing
Branding &
Design
Communications
Content
Development
Digital
Advertising
Events
Organic &
Paid Social
Prospecting
Search Engine
Optimisation
Technology &
Platforms
Webinars
Website
Development
Services
Account Based
Marketing
Branding &
Design
Communications
Content
Development
Digital
Advertising
Events
Organic &
Paid Social
Prospecting
Search Engine
Optimisation
Technology &
Platforms
Webinars
Website
Development
Customer Success
How we helped IBM leverage their partner program to turn on lead generation.
The Ambition
IBM wanted a lead-focused campaign rolled out to
maximise their MDF available. The ambition was to
aggressively build enquiries via:
• A fully managed, ROI focused digital program
• A repeatable campaign that can be optimised over time.
- Structured the MDF plan for submission and
approval. - Digital first campaign;
- Landing page design and development including
creative and content - SEO
- SEM (Google search and retargeting)
- Analytics dashboard
- Ability to turn on and off as MDF investment comes
through.
How we helped Infogrid create Middle of Funnel pipeline
The Ambition
Infogrid were looking to create momentum in their pipeline and database as well as move to a level down on the understanding of their offer to clearly articulate the problems one of their solutions can solve for.
- Product level webinar with 4 x local industry and product level experts
- Promotion via;
– Paid social (LinkedIn)
– Database emails
– SDR cadences
– Individual sales outreach
– Partner engagement - Follow up by SDR team within a day (marketing
supported cadence) - On-demand webinar available
How we helped Conviva build an ABM strategy
The Ambition
Conviva have a desire to be very segmented and focused with their approach to marketing. The goal was to ensure we have the right communications going to their target market with the appropriate level of specificity.
- Account mapping
- Use 6Sense to understand behaviour
- Build communications and content to support the sales team with targeted and timely messages
- A rationalised list of priority accounts
- A contact coverage and engagement strategy as well as a roadmap of marketing events and touch points to engage and enhance the sales cycle.
We run programs across APAC with points of contact worldwide.
Actively Running Programs
Actively Running Programs
Actively Running Programs
Actively Running Programs
Actively Running Programs
Actively Running Programs
Actively Running Programs
Actively Running Programs
Actively Running Programs
HQ / POC Location
HQ / POC Location
HQ / POC Location
HQ / POC Location
HQ / POC Location
HQ / POC Location
HQ / POC Location
HQ / POC Location
We are trusted by some of the world's most innovative technology companies.
Thanks for your interest.
Let us know how we can support your marketing efforts in Asia Pacific. Please fill in the form and one of our team members will get back to you shortly.
Our thinking and insights
Download our thought leadership pieces.
APAC marketing
trends 2024
B2B Marketing Strategies for Every Stage of Maturity in APAC
How to be a successful Field Marketer in Asia-Pacific
Innovative Pipeline Generation Strategies for B2B Marketing in APAC