This report – which is designed for marketers and businesses who are actively working in Asia Pacific or in the process of planning their entry or growth strategy, has been put together through a mix of market research, trends we are witnessing, conversations with customers, as well as input from marketers and business experts throughout Asia Pacific. It is our intent that we have been able to provide a blend of insight and opinions throughout. 

We would like to thank everybody who has been involved in the collaboration of this paper to help research, shape and challenge the thinking.