APAC Trends Series: Digital Self-service is More Prevalent Than Ever
Marketers need to build structures that allow for as much digital self service as possible. Prospects continue to move incredibly far down the sales cycle before they have any interaction with the business itself. This is further exacerbated by the fact that consumers will look at multiple offerings during this research phase and would have already made numer
APAC Trends Series: The Asia Pacific Business Landscape
At the most fundamental level, while we can look at Asia Pacific as an overarching region, working on the assumption that you can market the same way throughout the entire geography would be incorrect. Too often we continue to see an assumption that businesses will just ‘start marketing in Asia Pacific.
Rachael Fitzpatrick: Building Trust & Relationships in Asia Pacific
As part of our marketing insights series, CSG’s Founder Russell Smith talks with Qliks Senior Culture & Talent Director, APAC, Rachael Fitzpatrick.
John Buten: How to Build & Refine Your Messaging from Corporate to Field
As part of our marketing insights series, CSG’s Founder Russell Smith talks with Forrester Resaerch’s, Principal Analyst, John Buten.
Brad Rinklin: Lessons from Scaling Marketing Organisations Globally
As part of our marketing insights series, CSG’s Founder Russell Smith talks with Infoblox, Executive Vice President & Chief Marketing Officer, Brad Rinklin.
Relationship Marketing
Referral marketing is a marketing tactic that makes use of recommendations and word of mouth to grow a business's customer base through the networks of its existing customers. It’s undoubtedly one of the best ways to attract new customers and when done right, it can fuel your business growth on an ongoing basis.
Building Trust In Your Business
The ultimate goal of marketing is to influence someone to engage with your business and purchase your product or service. Depending on what your service/product offering is, your sales cycle will vary.
Optimising Your Offer for Success
customer and as a customer, you have money to exchange for that value. The amount you get paid is proportionate to how much value you provide. So, as a business owner, you should be constantly asking yourself – “how could I provide more value for my customers?” because in turn, you will be paid more.
How to Make Your Business Indispensable to Customers
The world of business revolves around the concept of value. How much you are asking for in exchange for what you can offer. On the customer’s side, it would be a question of how worthwhile your offer is, to begin with, and if it’s even worth their time. Your job is to make consumers feel like they can’t live without what you are offering.
Choosing the Right Type of Marketing
When it comes to choosing the types of marketing suitable for your business and the appropriate resource allocation, understanding where your business is in its lifecycle, is critical.
